Adobe has released new features for its email marketing platform aimed at helping marketers act on insights, send multi-language email campaigns and access more design templates. Adobe announced the ...

It's easy to get excited by the idealism around the shiny new thing. But let's set something straight: Spark ain't going to replace Hadoop. Read now Adobe is adding a Hadoop connector that will add ...

Adobe is introducing new AI capabilities in Marketing Cloud that aim to deliver real-time personalization tools for marketers. The software giant said the updates are focused on email, which remains ...

About a year after Adobe nixed CPM-based email pricing models in favor of customer profile fees, Adobe Campaign (formerly Neolane) has rolled out email remarketing designed to predictively recover ...

Adobe issued a patch for the zero-day on Wednesday. An Adobe Flash Player zero-day exploit has been spotted in the wild as part of a widespread campaign, researchers said on Wednesday. Adobe has just ...

Tech giant Adobe has announced plans to acquire Semrush in a $1.9 billion all-cash deal. Boston-based Semrush is a platform ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Brands were forced to face the reality of paused ...

SAN JOSE, CA—July 23, 2013—Adobe Systems announced the completion of its acquisition of privately held Neolane, a leader in cross-channel campaign management technology. Neolane integrates online and ...