Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

The Full Stack Marketing Manifesto identifies fragmentation as the root cause of stalled growth — and defines the ...

With compressed timelines and lower execution costs, clients are pushing agencies to rethink not just how they price ...

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

As Gartner notes in its 2026 Leadership Vision for CMOs, AI is transforming not just tactics, but the structure and scope of ...

Instead of optimizing for raw reach, social platform Spill is trying to build a business around trust, safety and tight-knit ...

Statistically speaking, Gen-Z and the subsequent generation are significantly less engaged with traditional television viewing than their predecessors. According to a report from Morning Consult, ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

The community-first model sounds compelling creatively, but scaling it has depended on solving one of the longest-running problems: measurement. That, says Bengi, is where Mars has made its ...