The B2B software industry is no stranger to disruption. But amidst this next AI-fueled wave of digital innovation, one area that has undergone a particularly dramatic transformation is marketing. No ...

In my years as a marketing automation consultant, I’ve seen the same mistakes made by B2B companies as they implement and use their chosen software. Here are six common mistakes organisations make and ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The qualities that make B2B software easy and enjoyable to use are the same ones that enable companies to organically reach new customers and keep the customers they have. The Fast Company Executive ...

CHICAGO--(BUSINESS WIRE)--G2, the world’s largest and most trusted software marketplace, today announced it has partnered with Profound to equip B2B software companies to shape their answer engine ...

Are you a print subscriber? Activate your account. By Parker Herren - 10 min 20 sec ago By Bradley Johnson - 29 min 35 sec ago By Tim Nudd - 1 hour 52 min ago By Jon Springer - 4 hours 22 min ago By E ...

B2B marketing software provider Salespanel has launched an advertising feature to help customers market to their business clients through online platforms like Facebook and Instagram. Salespanel's ...

SourceForge tops our list as a powerhouse platform for software vendors. Why SourceForge? For starters, it boasts enormous traffic – nearly 20 million monthly visitors actively searching for software ...

Emerging trends show that B2B software buying preferences are changing. Companies are more thorough about new software investments and would welcome as much information as possible to guide buying ...

B2B software buyers say they check online reviews of products/solutions to find out about many different things, including quality, ease of use, cost effectiveness, and security, according to recent ...

Growth-minded SaaS companies need to find strategic ways to stand out online. And while it seems like many marketers tout “the next best thing” when it comes to software-as-a-service (SaaS) marketing, ...

As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance ...