As enterprises embrace AI responsibly, the digital twin will emerge as the bridge between trust, transparency and ...

Shift to digital has been gaining steam for last few years, but the pandemic made the transition and transformation imperative. While we know industries have been gainers (retail, grocery) and losers ...

There is a fundamental and deeply frustrating divide between the knowledge and skills necessary to support personalization and database marketing and deep knowledge about the digital channel where ...

Analytics are nothing new to business. Sales and marketing departments, for example, have long relied on data and analytics to evaluate the success of campaigns. Once upon a time, the analysis was ...

Behind Kemira’s innovation engine lies a strong digital infrastructure. The company has transitioned to SAP S/4HANA and ...

Crossix Digital Impact for Agencies™ enables optimization of online advertising campaigns through real-time access to a broad range of performance metrics New York, NY — May 28, 2014 – Media agencies ...

When it comes to successful digital analytics programs, from the research that I’ve conducted and the clients I work with, it’s clear that senior level sponsorship is talked about as the single most ...

Reimagining business for the digital age is the number-one priority for many of today's top executives. We offer practical advice and examples of how to do it right. Read now Gaining competitive ...

When faced with adverse times, we get smarter. In 2008, we transitioned to digital marketing and began looking at our marketing analytics much closer. In 2020, digital retailing was forced upon the ...

The migration from traditional betting methods to digital platforms has accelerated in recent years, with operators investing ...