E-commerce includes buying and selling activities conducted online and through other electronic media and devices. The proliferation of online retail and e-commerce make the use of marketing tools ...

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Traditional methods of promotion, like print and television ads, are nowadays ...

Give and ye shall receive. That appears to be the hope behind the effort being made by several tour operators to give agents more e-marketing tools to help sell their tour product. While operators ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

OptifiNow has announced the release of My Touchpoints, a new feature that enables users to quickly create branded, professional marketing e-mails and instantly send to targeted lists of recipients.

A company can use any number of tools to grow its business, but adopting a marketing automation suite into a company's sales process is one of the more necessary options. Marketing automation provides ...

Today, businesses are harnessing AI tools to streamline their marketing strategies, increase efficiency and drive measurable results. From automating content creation to optimizing complex ad ...

E-marketing is a way to establish and foster closer relationships with customers. It's also one of the most popular subjects that SCORE clients ask about. E-marketing is a broad term that includes Web ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...