Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...
Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...
Google has downplayed stuttering online ad rates by highlighting the momentum behind its programmatic business sparked by video as it steps up efforts to address concerns around viewability.
LONDON, UK, March 26, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the February 2024 Global Top Grossing ...
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...
According to Pixalate’s MFA research, Pixalate flagged 1,508 mobile apps as likely Made for Advertising (MFA) in Q3 2025, a ...
LONDON, April 12, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the ...
Judge Leonie Brinkema questions the DOJ's call for a structural remedy (selling AdX) against Google's ad-tech monopoly, citing appeals could take years. She emphasizes that "Time is of the essence," s ...
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