Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Ever put in a development ticket for what you thought would be ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

Just recently someone told me they stumbled upon the Google Tag Manager and had no idea how it worked or why it mattered. Believe it or not, this tool has been around since 2005 and it’s free, easy to ...

Are you tired of asking your web developer to add code, snippets, pixels or scripts to your site so you can track remarketing, conversions, analytics and more? Google Tag Manager (GTM) allows you to ...

Over the years, Google has introduced many useful tools and programs. Gmail and Adwords have to be on the top of my list, but in recent months Google Tag Manager has also joined my list of favorites.

Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial] Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to ...

In this series of blog posts, I’ve enjoyed shedding some light on how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), ...

Google Tag Manager (GTM) is free software from Google that helps businesses with tag management and installation. Before GTM, everything needed to be hardcoded and even adjustments to your tracking ...