Inbound marketing isn’t a tactic, but a process. It’s how you approach customer relationships. It requires an understanding of your company’s buying cycle, ideal customers, and the power of quality ...

Implementing the right strategies helps marketers grow their customer base and optimize budgets. The two primary types of marketing, inbound and outbound, achieve these goals in different ways. To ...

As a marketer, you’re already familiar with the inbound marketing model: attract online visitors, transform them to leads, and then convince them to become customers. However, it is vital to choose ...

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy, you should have a solid understanding of both. I ...

Companies continue to debate whether inbound or outbound marketing tactics are the most effective. In a recent study by Demand Metric and Act-On software, several midsize B2B companies were asked ...

Unless you're a multinational corporation, chances are you have a limited marketing budget. Any small-business owner would rather have customers knocking on their door than have to spend advertising ...

Inbound marketing efforts alone won’t achieve the goals being placed on most B2B marketing organizations today. Inbound marketing efforts play an important role in B2B marketing success. But inbound ...

Inbound and content marketing is obviously all the rage. In fact, three out of four marketers across the globe make inbound marketing a priority. But I’m always surprised to see certain companies ...