Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

AM Best is holding its market segment outlook on the U.S. personal lines segment at stable, citing in part aggressive rate increases and portfolio management measures that have led to meaningful ...

When companies are looking to grow their business, they must analyze the markets in which they operate and look for opportunities to expand into new markets. This is done by breaking potential market ...

Market segmentation is the division of an entire market group based on consumers with similar market needs. The marketing of a men's clothing line may be based on advertising during football games.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

John Hayes is Director of Sales for Balyo USA and a widely-respected thought leader regarding automation in the materials-handling industry. When it comes to business development, market segmentation ...

LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...

Is it really, or is Honda being overly selective in identifying the ADX's rivals among midsize gasoline-powered crossovers?