Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original ...

Dublin, Oct. 10, 2025 (GLOBE NEWSWIRE) -- The "B2C Marketing Automation Platforms Market - Global Forecast 2025-2030" report has been added to ResearchAndMarkets.com's offering. Senior decision-makers ...

With so many choices and so much vendor hype, it can be hard to evaluate marketing automation platforms. Here are some tips that will make the process easier. How do you determine which marketing ...

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Only a few years ago, most marketing automation vendors were sprinting to expand their cloud offerings. It was an intense race: most major vendors wanted to be the first all-in-one, customer data ...

Investing in a marketing automation platform (MAP) makes perfect business sense. It can improve your lead pipeline, automate repetitive tasks, reduce human error, and boost conversion rates. However, ...