Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

Many business people say marketing is as much an art as it is a science. Today's marketers must devise complex-but-agile customer communication strategies--often with limited resources--to get their ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Gartner made only one change to its leaderboard for multichannel campaign management software vendors in its latest industry report. "The evolving multichannel campaign management space (MCCM), it ...

CMS is a combination of diverse marketing operations such as marketing asset management, digital asset management, and content management. It helps organizations in the production, distribution, ...

Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data into a usable marketing database, and finding the ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. monday.com has a variety of tools that help the email campaign management process.

Portrait Software, a provider of customer interaction optimization software, announced last week its acquisition of outbound campaign management software provider Million Handshakes AS. Norway-based ...

As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of thousands of keywords in a typical SEM account; today, keyword ...