Expert Consumers has named Mailchimp as the Best Marketing Automation Platform (2025), citing the platform's strong integration of automation, analytics, and user-focused design. The recognition ...

Streamlining the management of campaigns saves time and increases agility, but it's unlikely any one solution will fit all your needs. Campaign management software helps you automate the manual tasks ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. monday.com has a variety of tools that help the email campaign management process.

Bill Swift, Brierley+Partners' Executive Vice President and Chief Technology Officer, explained, “The campaign management module is one of many core marketing functions resident within our suite of ...

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...

Adobe?s announcement to acquire Neolane last week for roughly $600 million points to the growing need for marketers to consolidate their campaign management tools, with mobile and digital playing a ...

Marketing campaign management is a set of well-thought-out and performed actions aimed at achieving positive company results. These campaigns turn a business's aims into achievable objectives that ...

As the scale of data grows, so does the need to move it around and store it so it can be used to target customers more effectively and efficiently. 2020 saw an acceleration of consumer trends that had ...

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and ...

Today’s marketing innovators are investing in cutting-edge analytics tools—and lots of them. According to a Gartner survey, nearly a third of marketing budgets are allocated to technology and 40% of ...

Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...