Choosing which methods are right for your restaurant to measure marketing campaigns in order to analyze the data you need can be daunting for any restaurateur. We delve into ways to gauge your ...

There’s been a seismic change in how we measure marketing activity over the last few years. We’ve all heard about big data. Advances in computing power and connectivity have driven huge increases in ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Marketers measure return on investment (ROI) to evaluate the effectiveness of their campaigns and allocated resources. Calculating ROI on marketing spend requires careful consideration of various data ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing measurement was once fairly simple: You launched a campaign, and then you measured ...

Marketers are rethinking what success looks like. As the digital landscape evolves and consumer attention becomes increasingly fragmented, brands are moving beyond traditional metrics like impressions ...

O n this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Llibert Argerich, chief marketing officer at ...

Influencer marketing is expected to reach a market size of $24 billion by the end of 2024, according to Statista. And it occupies a larger space in the marketing toolbox than ever before, with nearly ...

The future of QSR marketing lies in its ability to demonstrate tangible value. Brands that focus on engagement within the ...

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.