A solid infrastructure and collaborative communication are the keys to successful supply chain management. When laying the groundwork, business-to-business partnerships that focus on maximizing ...

Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...

The role of operations management was originally applied only to manufacturing processes and systems. With the proliferation of marketing automation tools and increased pressure from the C-Suite to ...

For the past several years, I’ve been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as ...

Paige Franklin has stepped into the role of Marketing Manager at Guidehouse, a move she announced on LinkedIn. In her new position, Franklin will lead marketing initiatives supporting the firm’s ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...

AquaTerra Solutions has announced the appointment of Katherine Milne in the newly created role of marketing manager. Katherine moves to AquaTerra following her role as business development and ...

PSL, the assessment specialist, has appointed Michael Gegg to the newly-created role of Marketing Manager. PSL, the assessment specialist, has appointed Michael Gegg to the newly-created role of ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups. If you have new appointments or transitions in your ...