SMS is arguably the most underrated marketing channel. For one, over 80% of the world’s population own a mobile phone, whereas only 40% own a smartphone. Better still, SMS marketing has a much higher ...

Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, highlighting the platform's ability to help businesses strengthen customer engagement through efficient, data-driven ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

An experienced digital marketer who has owned and run agencies for almost 15 years, Adam is the head of cross-channel marketing automation specialist Force24. Combining his love for cutting-edge tech ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

SMS has been used to support B2C marketing for decades. The high success rate and strong ROI make SMS an obvious choice for ensuring the right people are targeted with a brand’s message at the right ...

With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, ...

The home services and the construction industries utilize text messages for direct and immediate communication with homeowners, property managers, and construction professionals. This quick and ...

For better or for worse, our lives have depended on digital connectivity this past year. Among distance learning, reimagined workplaces and brick-and-mortar closures, phones have transitioned from ...