The completion of this request form is not a guarantee that University Marketing & Communications will be able to facilitate this project. The Marketing Group will review your request and respond ...
Navigating the campaign process has always been a maze of fragmentation, bureaucracy and intricate steps. I remember being in an organization where the campaign procedure spanned a whopping 16 pages ...
Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...
Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...
There’s a standard cycle in the agency world: Clients bring us a sales goal and ask us to build a campaign that delivers an ROI. In the age of lead generation, this is our happy place—especially given ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...
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