Kantar and LiveRamp have expanded their partnership to grant LiveRamp clients access to Kantar’s continuous consumer behaviour data. Through this collaboration, LiveRamp clients can now leverage ...

O2 is the latest operator to start investigating network-level mobile ad blocking, following a similar announcement from EE earlier this week. “We are looking at these technologies to see if they can ...

Scopely, the leading U.S. mobile game maker, has unveiled its first global brand campaign for MONOPOLY GO!, titled “Friendship Pays.” The initiative celebrates the game’s social and exhilarating ...

Mediaocean has announced today that they have entered into a definitive agreement under which Mediaocean will acquire Innovid. As part of the transaction, Innovid will merge with Flashtalking to form ...

JD has launched an innovative cinema and out-of-home (OOH) campaign that invites audiences to define their version of “family,” offering cinemagoers a chance to see themselves on the big screen ...

This campaign aimed to reignite interest in the Volvo XC60, which was starting to fall short of orders, showcasing its award-winning features with video to encourage people to want to experience the ...

US fast-food chain Popeyes has launched an out of home (OOH) and social campaign to celebrate its arrival in the UK. Popeyes opened its inaugural London restaurant in Westfield Stratford City on ...

Beyond Meat has unveiled a new campaign spanning Europe, with a focus on taste and animal welfare. Developed by the independent creative agency isobel, the ‘All taste. No worries’ campaign revolves ...

TikTok has launched its first ever SME Council in the UK, aiming to amplify the voices of small businesses on the platform and influence policies that support entrepreneurship and economic growth. The ...

Temu has emerged as the most downloaded iPhone app in the United Kingdom in 2024, according to newly released App Store data from Apple. This highlights the growing popularity and trust that UK ...

For the past 20 years, Mobile Marketing Magazine has proudly served a global audience with news, insights, and features on the latest trends shaping our industry. Mobile Marketing Magazine was ...

Courvoisier has launched a powerful new campaign ahead of Father’s Day 2025. Titled Father Figures, the campaign, created in partnership with creative studio CALLING, celebrates not only biological ...