McDonald’s can embrace the roast by renaming the burger or even take suggestions from consumers on what to change the menu item’s name to. McDonald’s can run an ad campaign showing other menu items ...

Annette King, the former global lead of Accenture Song's marketing practice and chief executive of Publicis Groupe in the UK, ...

To mark this year’s International Women’s Day, I would like to pose a question: how are some brands still getting marketing to women so bloody wrong? A few recent examples: American Eagle and Sydney ...

Most existing brand safety systems predate the AI boom. They reliably detect adult content, hate speech, obvious ...

The UK’s VCCP has emerged triumphant at the Campaign Big Global Awards today as the most-decorated shop, winning six trophies ...

The SIBI Connects session takes place on March 11 and will focus on confidence, resilience, adaptability and negotiation. The morning format blends breakfast networking with facilitated conversations, ...

More than 25 million Android devices were compromised globally throughout late 2025. APAC accounts for around 33% of Genisys activity, spanning India, the Philippines, Indonesia, South Korea, Malaysia ...

Kantar Media has been renamed Fifty5Blue following last year’s sale to private equity company HIG Capital. Part of the terms ...

Aldi South Group, part of the supermarket chain that operates in 11 markets including the UK, is set to launch a review of its creative agency requirements. Campaign understands Aldi South Group will ...

The point when Sorin Patilinet realised the marketing profession had started to get serious about meaningfully integrating AI ...

The Estée Lauder Companies, which owns MAC, Clinique and Estée Lauder, has picked WPP as its global media agency. The ...

Australian supermarket giant Woolworths has pulled back on the scripted personality of its AI-powered customer service assistant, Olive, after users reported the bot veering into awkward family ...