B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

Artificial Intelligence - Business professionals say the top generative AI-related risks that they're trying to mitigate at ...

Social Media Marketing - This infographic from LinkedIn looks at how AI-powered Accelerate ad campaigns work and how they can compliment your current strategies.

Content marketing is evolving, and B2B brands are reacting to a new normal. Discover how content strategy is shifting to meet ...

Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources ...

Savvy marketers are well aware that, in this day and age, content is king. According to a 2017 study by Content Marketing Institute and MarketingProfs, the use of content marketing is on the rise, ...

"Enter for a chance to win..." I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot ...

Last year, my team ran a series of tests to see whether we could reach multiple people at an organization with coordinated messages. The result was a strong YES. Creating marketing messages for a ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

Consulting firms have the highest share of employees who go on to become chief executive officers of American companies. That's according to a recent report from OnDeck. The researchers used LinkedIn ...

Generative AI is more than just the latest buzzword; it's a fundamental shift that's shaking up the world of SEO faster than you can say "ChatGPT." As marketers and advertisers scramble to keep up, ...