The creator program is expanding following a successful run in Paris for the 2024 Summer Games.

CEO John Wren is bullish about Omnicom Public Relations. But the devil is in the details that have yet to emerge.

The world’s leading audio streaming platform released its annual Spotify Wrapped, a personalized visual summary of its 713 ...

Former comms head Jennifer Davis is now leading public and policy marketing for North America.

But as the digital sphere evolves, so does the texture of our connection to one another and the kinds of brands we engage ...

In 2026, the ability to prove ROI will be more important than ever, but the good news is that it’s also becoming easier.

Campaigns from American Eagle, Hennessy and Duolingo elicited plenty of outrage from consumers this year. “Rage bait” has been selected as the 2025 Oxford Word of the Year. Oxford University Press, ...

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The multi-platform partnership will feature 25 TikTok creator-hosted podcasts and includes creator integration into iHeartRadio’s live events.

Cindy Rose has steadied WPP in the short term but has the tech-heavy strategy overlooked the strengths that once made it great?

AI is quietly rewiring the marketing machine. Just ask Wall Street. From P&G to Verizon, a growing list of brands are turning to generative and agentic AI to cut costs, streamline production and ...