Instagram dethroned TikTok as the app with the most downloads in 2023 as the China-owned video app faces scrutiny from US regulators, with some lawmakers warning it poses a security threat.

About this research This study is Pew Research Center’s latest effort to explore the landscape of teens and technology today. It focuses on social media and how the views ...

TikTok’s engagement surge: TikTok’s engagement rate jumped to 3.70% in 2026, marking a 49% year-on-year increase and surpassing Instagram’s stagnant 0.48%. Shifts in interaction: Comments per post ...

Instagram outpaced TikTok in global app downloads last year, per estimates from Sensor Tower. Instagram's core photo features, along with its TikTok-like video feed, reels, are helping it win. The ...

With TikTok still absent from app stores, Instagram is offering creators $10,000 to $50,000 per month to exclusively post Reels, according to The Information. With TikTok still absent from app stores, ...

When Instagram releases a new feature that is a direct copy of another app, its users fear the worst. In a 2022 essay for Digital Trends, writer Cristina Alexander lamented the "TikTok-ification of ...

Is TikTok still the champ, or does Instagram have a shot now with all its recent changes? Let’s break it down. No boring stats — just the good stuff. If you’ve spent even five minutes on TikTok, ...

About this research This study is Pew Research Center’s latest effort to explore the landscape of teens and technology today. It focuses on social media and how the views ...

According to Target, nearly 75% of U.S. consumers have purchased a product influenced by online creator content. The retailer ...

Adam Mosseri says Meta got a reality check when TikTok gained steam. Adam Mosseri says Meta got a reality check when TikTok gained steam. is a senior policy reporter at The Verge, covering the ...

If you’re a millennial who loves TikTok, then you know the pain of explaining a viral video to someone who doesn’t use the app. Or worse — receiving said video from them in the form of an Instagram ...