Though Amazon now has its Rufus AI chatbot to help explain products and find deals, I don't think it's worth using—and I'm not waiting around for it to improve. Instead, I use Perplexity to find deals and products I want on Amazon with minimal hassle.

Now we know that an AI-powered Alexa+ is coming to your Amazon device very soon (assuming you live in the US of course – international release dates are still to be confirmed), we can welcome Amazon back to the virtual assistant race with open arms.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.