Louis Vuitton taps Pat McGrath to spearhead its beauty debut
When we talk about icons in the beauty industry, Dame Pat McGrath is in a league of her own. And now, the legendary makeup ...
How Marketing Agency 9F Plans Creative Campaigns for Stars Like Bad Bunny, Karol G & Beyoncé
CEO Juan Martín Salazar has directed campaigns for such significant releases as Beyoncé's Renaissance and Cowboy Carter ...
Louis Vuitton and Pat McGrath Are a Match Made in Makeup Heaven
It’s a natural match, as McGrath has created looks for Louis Vuitton runway shows for years. Who can forget the red flames ...
All Eyes on Eyes at Milan Fashion Week
In the makeup world, everybody knows one either goes for the eyes or the lips. For fall 2025, makeup artists in Milan leaned ...
Louis Vuitton launches 1st beauty collection with Pat McGrath this fall
Louis Vuitton is launching its first-ever beauty collection, La Beauté Louis Vuitton, with Pat McGrath. Here's what we know ahead of its fall 2025 debut.
Louis Vuitton Finally Steps Into The Makeup Game
Louis Vuitton has been creating fragrances for nearly 100 years, so the entry into makeup world (along with all the luxury names already making major waves in the space) just makes sense. The first ...
Louis Vuitton Is Launching Your New Favorite Red Lipstick — and It’s So Taylor Swift-Coded
Louis Vuitton is working with makeup artist Pat McGrath on the launch of a new makeup line called "La Beauté Louis Vuitton." ...
Louis Vuitton plans to foray into prestige cosmetics to win back aspirational shoppers, taking a page from its luxury rivals
Louis Vuitton's choice of makeup artist Pat McGrath shows "their aim to excellence and innovation in [the] newly introduced ...