Many business people say marketing is as much an art as it is a science. Today's marketers must devise complex-but-agile customer communication strategies--often with limited resources--to get their ...

As SEM has evolved, so too has the role of campaign management software. Ten years ago, tools were imperative to manage the hundreds of thousands of keywords in a typical SEM account; today, keyword ...

This piece was written to accompany the feature story, "The Givin' is Easy," in the August 2001 issue of CRM magazine. A summary of the study referred to is available ...

LONDON-- (BUSINESS WIRE)--Technavio’s latest market research report on the global campaign management software (CMS) market provides an analysis of the most important trends expected to impact the ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 1 hour 5 min ago 2 hours ago By Ann-Christine Diaz - 2 hours 37 min ago By Ann-Christine Diaz - 4 hours 5 min ago By Ad Age ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

LANDOVER, Md.--(BUSINESS WIRE)--Decision Software today announced an impressive array of enhancements to its powerful MarketWide campaign management system, delivering improved workgroup features, ...

Marketing campaigns can be a hassle to organize and track, especially with the overwhelming amount of content in both digital and traditional media. Meet MarketWide, a user-friendly campaign ...

Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns. During the past few years, though, several ...

The quest for digital transformation creates simultaneous challenges and opportunities. But companies have no choice but to embrace both with fervor if they want to play active roles in an ...