India hosts approximately 20 million illegal Bangladeshi immigrants. Modi and Shah's mission targets illegal immigration with ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local products” may span multiple ages and will most likely outperform ...

In marketing, understanding your company’s target customer demographic is crucial to success. Yes, it’s important to know your demographic data: age, sex, education level, income, family status, and ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Prime Minister Narendra Modi warned that demographic manipulation poses a greater threat to India's social harmony than ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Short-term market dynamics dominate much investment activity, with quarterly results and near-term catalysts driving capital ...

Target said Thursday that it is eliminating about 1,800 corporate positions in an effort to streamline decision-making and accelerate initiatives to rebuild the flagging discount retailer’s customer ...

With its new “Silver Hours,” Dave & Buster’s is inviting older adults to join the fun — offering discounts and “brain busters ...

After the Sydney venue — set to open on Oxford Street and named after the Chappell Roan song — drew criticism for wanting “90 ...

Personalization in managed QDIA accounts may harm defaulted participants, and PTDAs offer better risk management. See more ...