HBO Max Name History - Search News

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Branding Experts on Decision to Flip Max Back to HBO Max

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

Seattle Times · 1d

It’s Not Max, It’s HBO Max: Streaming Service Flips Name Again

Warner Bros. Discovery Inc. ditched the HBO brand from the title of its flagship streaming service, counting on the name Max to convey the media company's broad reach of programming. On Wednesday, the company

HBO, Max

The Hollywood Reporter on MSN · 1d

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content."

HBO Max is mocking itself with memes as Warner Bros. Discovery rolls out yet another rebrand

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

TODAY on MSN · 1d

Max is becoming HBO Max — again. Why the name is changing

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider variety of programming as the company joined forces w

Soap Central on MSN1d

‘How many times has HBO changed their name..?’: Netizens poke fun as Max rebrands back to HBO Max

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past ...

1don MSN

Max Changes Name Back To HBO Max, And People On Social Media Are... Confused

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted ...

1don MSN

HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

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