In a strategic move that hints at renewed ambitions for Sonic in the world of athletic branding, SEGA Corporation and the ...
With Sonic Racing CrossWorlds arriving with a new take on the classic arcade karting formula, Mario Kart World is at serious risk of being overtaken.
6hon MSN
Sega’s ‘Sonic the Hedgehog’ Sets Multiyear Licensing Deal With International Olympic Committee
Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement for "Sonic the ...
The International Olympic Committee (IOC) and SEGA announced a new multi-year licensing deal to launch a co-branded merchandising programme that celebrates Sonic the Hedgehog alongside ...
The Outerhaven on MSN
SEGA Makes New Sonic The Hedgehog Deal With Olympic Committee
It appears that Sonic the Hedgehog is going back to the Olympics, as SEGA has made a new deal to bring merch and more to life ...
The SEGA and International Olympic Committee (IOC) multi-year licensing deal was announced on Oct. 6, 2025. The licensing ...
SEGA Corporation and the International Olympic Committee ( IOC) have entered a multi-year licensing agreement designed to ...
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