Amid the blazing soleil of the French Riviera, senior marketing and advertising executives from major brands — including Netflix, Unilever, Lego and Electronic Arts — joined Variety in the C-Suite in ...

Companies are betting on celebrity-driven campaigns and digital engagement to justify record advertising spend during the tournament.

Philadelphia hosts MLB’s 2026 All-Star Game next week, with Mastercard among the sponsors. Icon Sportswire via . MLB’s ...

MLB’s corporate sponsors are finalizing plans for activation around next Tuesday’s All-Star Game in Philadelphia. CMO Uzma ...

"The Odyssey" lasts almost three hours, so you're going to have to eat. Here's where to find the best movie munchies in town.

Featuring anyone under the sun, from Timothée Chalamet to Kim Kardashian and multiple Beckham cameos.

There are many celebrated footballers being beamed into the homes of the American television audience this summer but none, it seems, are more famous in the United States than Sir David Beckham.

Madonna is the first artist to snag a No. 1 album on the Billboard Top 200 in the 2020s and three other decades—2010s, 2000s ...

While partnering with Pepsi to spotlight neighborhood restaurants, Dylan Efron explains why the best travel experiences start ...

David Beckham helped deliver Lionel Messi to America and now is present for a World Cup in which the stars of soccer are ...

The Queen of Pop — born Madonna Louise Ciccone — is not only a music icon, but she's also fashion royalty, especially when it ...

A historian reveals some of the most famous mishaps and why they failed.