New Zealand tourism campaign criticised

‘Everyone must go!’: New Zealand’s latest tourism campaign sparks ridicule
New Zealand’s new tourism campaign - with its slogan “Everyone must go!” - has prompted ridicule from opposition politicians and some members of the public who compared it to a clearance sale advert.
New Zealand's 'Everyone Must Go' tourism campaign mocked by locals heading for the exit
A New Zealand tourism campaign called “Everyone Must Go” is drawing derision at a time when New Zealanders themselves are leaving the country in droves.
'Everyone must go': New Zealand's tourism drive draws ire
Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out. "Everyone Must Go!" reads a slogan printed across posters of people in New Zealand's majestic landscapes - part of a NZ$500,
New Zealand needs tourists right now, but locals say its newest campaign is cringeworthy and tone-deaf
New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with job cuts and emigration.
New Zealand tourism campaign slogan sparks fury
Prime Minister Christopher Luxon said he ‘[knows] there’s lots of chat about whether everyone loves the slogan or not.’ But ‘the fact that we’re talking about it is a go
Country with soaring emigration sparks fury with 'Everyone must go' tourism campaign
The New Zealand government recently announced a new slogan to attract visitors to the country - ‘Everyone must go!' - as part of a new £227,000 campaign.
NZ's Use of Word 'Go' in Tourism Campaign Riles Locals
Every once in a while, a destination's tourism campaign raises eyebrows or otherwise falls flat—and it's now New Zealand's turn for an ad blitz aimed at neighboring Australia, its biggest tourism market.
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‘Everyone must go!’: New Zealand campaign aims to boost Australian visitor numbers
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