Having already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its brand in 2025.

The recent ban of TikTok sent shockwaves through its 170 million U.S. userbase, particularly among business owners and ...

TikTok might be gone — but its effects have changed us forever. Whatever happens to the app, the TikTokification of American ...

Amid ongoing discussions about its future in the U.S., the app has now been reinstated for download in both the Google Play and Apple app stores.

TikTok offers unique growth opportunities for companies and individuals seeking new customers via social media marketing. Its ...

Oracle, Microsoft and Amazon are among those looking at partnering with the app. “Sociable” is the latest commentary on ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...

One of the reasons TikTok has become a powerful tool for the Korean cosmetics trend is its thriving influencer ecosystem.

TikTok has unveiled its Discover List for 2025, featuring 50 creators from around the world who are redefining culture and ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual ...

Consumers agree, with six in 10 believing UGC feels more authentic than any other form of marketing. TikTok is often ...

BBC Scotland’s BAFTA Scotland-winning reality show The Agency: Unfiltered is back for a third series, offering an exclusive behind-the-scenes look at Scotland’s largest influencer agency, Aquarius ...