Nike’s willingness to pay Jordan’s fines was intended to be a marketing plan to sell the sneaker that was crowded with controversy. And the plan worked: Nike had expected to sell 100,000 pairs of the Air Jordan 1 in its first year—but instead "sold 1.5 million pairs in the first six weeks alone," say Jordan reps.

These stylish Brave New World Jordan sneakers take there cues from Captain America's iconic Vibranium shield. Read More Brave New World Air Jordan 7 & 11 Sneakers Are the Ultimate MCU Flex Written by Caryn Ganess for 23jumpmanstreet.

Jordan Brand has multiple new and retro releases planned for 2025. The upcoming Air Jordan 3 GS “Vivid Purple” sneaker is a kids-exclusive pair that adds a new look to the classic Air Jordan 3 design. It reportedly comes with relatively bold color contrasts with new materials.