The just-launched professional winter sports league has a brand-savvy founder in the former Olympian Shaun White. Attendees ...

First Event Begins This Friday, March 7, at 11:30 a.m. ET Exclusively on Peacock; Encore Presentation on NBC on Saturday, ...

Founded by U.S. Olympic snowboarder and iconic X Games athlete, Shaun White, Snow League has become a groundbreaking ...

Launching a new sports league is never easy, but Snow League has a more impressive pedigree than most — its founder is Shaun ...

The legend rides on. Shaun White, the snowboard icon who helped bring the sport to the masses, is launching “The Snow League” ...

Snow League’s inaugural series returns in December 2025 with a stop at Secret Garden, China, followed by a return to Aspen’s ...

The Snow League’s world debut couldn’t have gone any better, if you ask founder Shaun White. “Honestly, it’s better than I could ever have imagined,” the snowboard icon said Saturday from Buttermilk ...

After opening in Aspen, Colorado, next week, Shaun White’s new halfpipe league will travel to the mountain in China where he ...

was grateful that White dropped in (yes, that’s a snowboard pun) to visit his investment and bring some attention to it on the way to Aspen. “The awareness that Shaun can bring with his ...

ASPEN, Colo. — Shaun White's next trick might carry more risk than the flips and twists he pulled off for decades inside all those halfpipes he used to dominate. This time, it's about making ...