College athletics enters a new era July 1 as the House v. NCAA settlement takes effect, formally allowing schools to share ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

For the first time in program history, Gonzaga will have a chance to compete for a $1 million prize in a college basketball ...

Standout wide receiver Jeremiah Smith reportedly turned down an NIL deal with Nike, which has a $252 million partnership with ...

Opendorse's data shows the front-load boom was real, and the numbers are staggering. In June alone, NIL collectives spent 824 ...

The college sports landscape has been completely reshaped by the introduction of Name, Image and Likeness (NIL) rules in 2021 ...

Revenue-sharing payments usher in a new era of college sports. UK basketball and others handled NIL payments with maturity.

House Bill 378 includes multiple proposed changes to education law, including NIL regulations. It goes to Gov. Josh Stein for ...

The approval of the House settlement on June 6 opened the door for Division I institutions to begin paying athletes starting ...

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...

Ohio State AD Ross Bjork is adamant about following rules pertaining to new NIL guidelines. Will other schools do the same?

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.