Tourism Greater Geelong and The Bellarine has appointed Balance Agency as its creative and digital partner for a major multi-year tourism campaign, following a competitive pitch. Says David Gullotti, ...
IKEA is giving New Zealanders a first look at product pricing, launching a series of interactive pop-ups ahead of its Sylvia Park store and online shopping opening in just over two weeks. Located in ...
FCB Aotearoa has appointed Liam Norris as Strategy Director, continuing the agency’s momentum after a sustained period of growth driven by new business wins and expanding remits across existing ...
Global creative audio network Squeak E. Clean, with APAC operations anchored in its Melbourne studio, has partnered with Wieden+Kennedy Shanghai on Calling All Athletes, Nike China’s newest campaign ...
Cabot’s has launched a new brand platform ‘Wood Calls for Cabot’s’, partnering with Thinkerbell and a vocal alliance of wooden knots to champion the long-neglected timber surfaces of Australia. As the ...
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to ...
Crash-landing into the spotlight of Westfield’s 2025 Christmas campaign, ‘Creatures of Christmas’, launched earlier this month via AKQA, Disney’s beloved blue alien Stitch is spreading his trademark ...
There’s a quiet, persistent mistake the industry keeps making about creatives. A kind of polite delusion. We say “creatives come up with ideas,” as if that’s the job. As if that’s the mountain. But ...
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