Marketing in Saudi Arabia today is confident, forward-looking, and increasingly competitive at a global level, says TEN-X's Bader AIHammad. In this industry snapshot, Bader AIHammad, CEO of TEN-X ...

Headquartered in Riyadh, Narrative Shapers will focus on media and speaker training, executive comms, and event prep.

Dodo Pizza UAE’s Ramadan campaign links customer orders to Iftar boxes for delivery couriers, aiming to support more than 4,000 riders.

In a world where every brand has access to the same technology, that human advantage will become the only one that counts.

NEXA, a Dubai-based digital growth agency with offices in Dubai, Riyadh, New York, London and Melbourne, has appointed Siddhanth Valecha as Chief Growth Officer. In his new role, Valecha will lead the ...

"Quality isn’t about premium inventory anymore, it’s about cognitive alignment," says 5th Element's Muneef Khan on media ...

In a world of consent-based artificial intelligence (AI) agents delivering superior personalised experiences, the brands that win will be the ones consumers are choosing – consciously, emotionally and ...

Memac Ogilvy's Ghassan Maraqa shares his thoughts on how creative partnerships between brand and agency can be more efficient ...

North Seventy Five's Kirsty O’Connor lists five points for why public relations (PR) will never become artificial relations.

Rayan Karaky calls for marketers to choose between being truth-tellers or feeding the distrust that the world has become accustomed to.

Beyond the agentic AI headlines on speed, scale, cost and efficiencies, Luma AI's Jason Day focuses on multi-modality, ...