Beyond the agentic AI headlines on speed, scale, cost and efficiencies, Luma AI's Jason Day focuses on multi-modality, ...

Ben Sadek opens up about how Coca-Cola is leaning into live events, brand partnerships, creator collabs and talent ...

"Quality isn’t about premium inventory anymore, it’s about cognitive alignment," says 5th Element's Muneef Khan on media ...

Memac Ogilvy's Ghassan Maraqa shares his thoughts on how creative partnerships between brand and agency can be more efficient ...

We Are Social's Janvi Mehta shares a message for every young woman: "Your voice matters. Your ambition is valid. Your capacity is real." ...

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, ...

Créo Global's Jaimesha Patel and Zain Mir explain how AI Overviews elevates material that’s organised, credible and aligned ...

The Ramadan brand film by GWM Middle East was released across digital and social platforms, supported by regional content adaptations.

Rayan Karaky calls for marketers to choose between being truth-tellers or feeding the distrust that the world has become accustomed to.

When a crisis hits, whether it is a pandemic, conflict, environmental disruption, or a public health emergency, the role of communication changes overnight. What was once about awareness, education, ...

Headquartered in Riyadh, Narrative Shapers will focus on media and speaker training, executive comms, and event prep.

In a world of consent-based artificial intelligence (AI) agents delivering superior personalised experiences, the brands that win will be the ones consumers are choosing – consciously, emotionally and ...