Using ten years of data from 160,000 films, I looked at how audience behaviour shifts each December to reveal the emerging Christmas classic movies.

A deep dive into how over 10,000 movies and millions of audience signals help us work out if making sense makes cents.

Last month, I looked at how many film festivals still insist on premiere status, and found that most don’t. Only a small fraction of events require your film to be the first screening anywhere, while ...

Last week, I investigated whether there was a link between the number of people thanked in a movie’s credits and the movie’s quality. That prompted a number of people to ask how the number of ...

When people begin exploring data on films, one of the first things they look for is the production budget. It sounds simple enough: how much did the film cost to make? Knowing that number helps when ...