This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the deal expected to close later this quarter. Meanwhile, T-Mobile is acquiring OOH ...

Global media platform Teads today (January 17th, 2025) unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts ...

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech ...

News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase The Trade Desk ...

AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the ...

In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry. Rewinding to the ...

Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s ...

Meta has decided to terminate its diversity, equity and inclusion (DEI) programmes, reports Axios. A memo by Janelle Gale, Meta’s vice president of human resources, claims that the company is ...

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his ...

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading ...

iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability ...

Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global ...