The Research Agency (TRA) has announced the results of its eagerly awaited list of Australia’s favourite ads for June 2025. Once again, emotional storytelling has proven to be the winner, with ‘ Care ...

Open any social media app or look at any high-profile brand, and you’ll see Australia is firmly in its content-creator era.

Nova Entertainment has struck an exclusive deal with Steven Bartlett’s media and investment company FlightStory.

In your influencer strategy, the goal isn’t to eliminate risk; it’s to manage it strategically from start to finish.

Network 10 has announced that it is consolidating its free-to-air (10), streaming (10 Play) and programming handles under one ...

Levi Guillory is now agency head of strategic accounts for NSW and NZ, while Carla Dawson is head of strategic marketing for ...

Imagine your brand had a Fitbit that told you, in real time, what’s working, what’s flatlining, and what’s quietly bleeding ...

South Australia has banned junk food advertising on public buses, trains and trams from today (1 July 2025). The state government says images of unhealthy products such as chocolate, lollies, ...

Netflix is the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM.

Planning for 2025 will be well underway for most marketers, with next year’s activities shaped by the results of 2024. Successful initiatives are likely to continue, while those that underperformed ...

EGC as a PR strategy: building trust and transparency EGC doesn’t just help with creating engaging content – it’s also a powerful PR tool. By allowing employees to speak directly to the audience, ...

AI isn’t new, but it does feel like it’s a new frontier in marketing. The AI in marketing landscape is evolving at an exponential pace.