Many Canadians report that they are buying fewer American products and avoiding US-owned stores and restaurants in protest at the threat of US tariffs and annexation, but entertainment brands appear ...
Provides an overview of the key datapoints that advertisers need to know about TikTok, spanning investment, consumption and performance insights.
Chinese consumers are prioritising products with the best functional benefits, as brand loyalty drops to its lowest level in history, with the preference for local brands reaching 77% in 2023, a 21% ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
In Vietnam, 89% of businesses are bringing AI into marketing strategies and 78% report moderate to high levels of adoption – but challenges remain for small- and medium-sized enterprises, including ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.
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