Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial intelligence features.

Apple CEO Tim Cook praised DeepSeek’s AI models for enhancing efficiency, following their recent rise in app stores. He discussed Apple’s hybrid AI strategy and confirmed a partnership with ChatGPT, while not revealing plans to integrate DeepSeek’s models amidst competition concerns from OpenAI.

Tim Cook has again underlined Apple’s intent to widen the physical retail presence as well, with more Apple Stores set to open in more locations in India.

It takes a lot to run the world's largest company — including a very early wake-up call. Apple CEO Tim Cook wakes up before dawn and starts his day by reading hundreds of feedback emails from customers before heading to the gym. Once he's at the office ...

On Apple’s quarterly earnings call, CEO Tim Cook expressed enthusiasm about Apple’s pipeline of new iPhones on the way.

Apple CEO Tim Cook announced that Apple Intelligence will be available in localized English in India and other countries, along with support for additional languages including French, German, and Spanish starting in April.

Cook also announced that Apple Intelligence, the company’s AI-driven suite, will expand to India in April. The update will also roll out in multiple languages, making AI features more accessible globally.

This could be a hint at Apple’s speculated iPhone 17 “Air”, which is expected to replace the Plus model in the current iPhone series — especially since Cook is usually tight-lipped about upcoming products,

Apple CEO Tim Cook has announced that Apple Intelligence will be available in India with localised language support in April.

The company’s success in India is a key part of this performance, as Cook doubled down on Apple’s plans to further establish a stronger presence in the region. "We’re opening more stores there, we’ve announced that we’re going to open four new stores there," he said, showcasing the company's intent to deepen its engagement with Indian consumers.

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