If your brand is looking to treat influencer marketing as a main part of your strategy, not just an extra thing, Whalar is ...

Catalyst IQ is powered by MarketAI (R), Advance Automotive's proprietary intelligence engine. MarketAI tracks nearly 20,000 franchise dealers and 99% of independents nationwide, indexing over 1.5 ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think ...

FIRST ON FOX: Foxit, a major PDF software company founded in China, removed any mention of its various U.S. government customers from its website after Fox News Digital began asking questions about ...

When Leo Burnett opened an advertising agency in a small office at 360 N. Michigan Ave. on Aug. 5, 1935, he put a bowl of apples on the receptionist’s desk. He was thumbing his nose at a reporter who ...

Information for this list was obtained from participating agency representatives. Per the BBJ's survey, Mass. advertising employees refers to full-time staff who are in client-facing positions (such ...

After a Coldplay concert "kiss cam" scandal involving two Astronomer executives went viral, the data startup tapped Ryan Reynolds' agency Maximum Effort to spin the moment into a marketing win. The ...

Gwyneth Paltrow appeared in a viral ad for Astronomer, a tech company. Astronomer had earlier gone viral after its CEO and head of HR were filmed at a Coldplay concert. Ryan Reynolds' company Maximum ...