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Observer1h
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.
Do HBO’s owners have any actual idea what they’re doing with Max?
Max reverting its name to HBO Max is a sign of bigger failures. In what confused, mixed-up universe is Warner Bros. Discovery ...
exchange4media20h
Warner Bros Discovery to rebrand ‘Max’ as ‘HBO Max’
WBD noted that returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness ...