Netflix has actually been cementing its place in consumers' hearts and minds in ways well beyond just giving them something ...

Former Toys "R" Us exec Mike Drake spins a tale of Stan Winston and the untold secrets of the tiny skulls around a Predator's neck.

KPop Demon Hunters' world domination continues, with two global giants in the realm of toys and family entertainment, Mattel and Hasbro, having both been named "co-master" toy licensees for the ...

Toymaker Mattel Inc. (NASDAQ:MAT) will team up with OpenAI to test the ChatGPT maker’s artificial intelligence video model, Sora 2. OpenAI’s CEO, Sam Altman, announced the collaboration at the company ...

Competition is heating up, with Mattel and OpenAI expected to launch a product for kids this year. Kids have always played with and talked to stuffed animals. But now their toys can talk back, thanks ...

This hardcover, created in celebration of Mattel’s 80th anniversary, features full-page renditions of original printed Mattel catalogs—each a design masterpiece showcasing the shifting typography and ...

Mattel (NASDAQ:MAT) is a prime example of a consumer products company that is leveraging artificial intelligence in innovative ways to improve its business. The toy giant is using AI to design toys ...

Minecraft Survival Mode Playset from Mattel! 30+ Inches, 76 Cm Tall! Includes Crafting Table that creates a diamond pickaxe! Includes Many various pieces for various crafting constructions that scale ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Play-Doh Barbie, a Hasbro toy resulting from a rare ...

If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Mattel is leaning all the way into Oz this summer. Also joining ...

Glinda and Elphaba are the stars of Mattel's new dolls—but the new toys also tease just how 'For Good' will adapt the musical's second act. Reading time: Reading time 2 minutes Let us be glad; let us ...