Much like its creator, Elon Musk's artificial intelligence chatbot Grok was preoccupied with South African racial politics on ...

The cable industry has been under assault for years from streaming services like Disney, Netflix, Amazon and HBO Max, as well ...

Charter Communications has offered to acquire Cox Communications, a $34.5 billion merger that would combine two of the top ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Now that we’re used to HBO Max shedding the best part of its name to become just Max, we can concentrate on what really matters: the movies. Well, as long as the company still bothers to release ...