News

HBO Max returns as Warner Bros Discovery drops the Max experiment and refocuses on quality
Warner Bros Discovery has officially admitted what many in the industry suspected from the start: HBO still matters. Just two years after the company dropped the iconic name from its streaming service ...
US cable giants Charter and Cox, under assault by streaming services, pursue $34.5 billion merger
Charter Communications is merging with Cox Communications in an approximately $34.5 billion deal that brings together two of ...
Daniel Dae Kim making history at the Tony Awards and pushing for Asian representation on Broadway
In the semi-autobiographical show, which ran last fall at the Roundabout Theatre Company, Kim played a satirical version of ...
Social media reacts to surprising Warner Bros. announcement
Warner Bros. Discovery WBD launched HBO Max in May 2020. On Wednesday, nearly five years later, the company announced it was ...
SMH: after foolishly removing ‘HBO’ a few years ago, we’re back to ‘HBO Max’
In a move that has many of us saying, "Well, duh," Warner Bros. Discovery has announced it's walking back a major branding ...
"I'm a Bit of a Criminal": Josh Holloway Compares 'Lost' to His New Television Series 'Duster'
Josh Holloway explains the similarities between the two characters he plays on the classic lost and the new series Duster.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
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The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
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Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Josh Holloway Is Finally Coming Back: “I Had a Hard Seven Years”
The charismatic actor talks reuniting with J.J. Abrams to star in HBO Max's retro action comedy 'Duster,' his frustrating dry ...
HBO’s ‘Task’ Trailer Promises Face-Off Between Two Troubled Men
Mark Ruffalo and Tom Pelphrey star in the drama from Mare of Easttown creator Brad Ingelsby. Like Mare of Easttown, Task is ...