HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

We’re not quite there yet, but it sure feels imminent.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted ...

Max is becoming HBO Max once again, WBD just announced. The streaming service returns to its former name, which was changed in 2023.

HBO Max is coming back. Yep, I checked the date and it is indeed May and not one of those dumb prank days where the world ...

First, it was HBO Max. Then it was Max. Then it was Max with some new logos. And now? The streaming service from Warner Bros.

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

Discovery upfront, Bloys revealed the name ... history of the streaming service is actually even more tangled if you look back to early efforts to bring HBO content to streaming, since HBO Max ...