How the Steve Jobs Playbook Could Help Apple Win Over a New Generation of Customers

In 1984, Steve Jobs stepped onto a stage to reveal the Macintosh. Today, the MacBook Neo is poised to follow a similar path.

Apple turns 50, in a world it helped create

David Pogue, author of "Apple: The First 50 Years," talks with Apple's co-founder Steve Wozniak, CEO Tim Cook, and others ...
Cult of Mac

Newly surfaced 1999 Steve Jobs video describes Apple comeback strategy

As Apple turns 50, a newly surfaced video of a 1999 Steve Jobs speech to Apple employees captures the iBook G3 triumph and ...
Science Friday

Apple: trying to think different for 50 years

April 1 marks 50 years since the founding of the Apple Computer Company, and we're diving into some of the company's ...

Woz on Apple's 50th: We didn't predict the computing future, but took the first step

Instead of predicting the future, Apple was forward-thinking from the outset and took the first steps toward global computing for everybody, co-founder Steve Wozniak has said as part of a series of ...

Apple’s 50th anniversary celebrated at Computer History Museum

Scores of Apple veterans, including original co-founder Ron Wayne, attended the launch event for David Pogue’s new book, ...

Apple at 50: Mike Markkula, Apple's second CEO was as important as Steve Jobs

Neither of Apple's first two CEOs are particularly remembered next to the likes of Steve Jobs, John Sculley, or Tim Cook, yet Mike Markkula, Apple's second CEO, certainly should be.
WVXU

New book recounts how Apple became a tech giant

Odds are you're listening to my voice at this very moment on a device made by Apple. Few brands have matched its ingenuity and a reach that's both global and intimate. Apple products are not just in ...