Starbucks CEO has a tough message for employees

Starbucks CEO has a tough message for employees after layoffs
CEO Brian Niccol, former CEO of Chipotle, is doubling down on his efforts to revamp the coffee chain as it struggles to attract customers back into its stores. Over the past year, Starbucks’ sales have struggled amid recent menu price increases and a consumer boycott over alleged political alliances in the Gaza war.
Starbucks’ layoffs weren’t about cutting costs, CEO tells remaining workers: ‘We’re not effective’
Starbucks CEO Brian Niccol pointed to company leaders that were “not effective” as reason for a spate of recent changes aimed at turning around the struggling coffee chain. Niccol said the company still needed to address problems such as fixing electrical outlets in cafés and addressing customer complaints.
'We're Not Effective': Starbucks CEO Tells Corporate Employees to 'Own Whether or Not This Place Grows'
After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company's operations had to change.
Starbucks CEO Tells Workers to Step It Up After Layoffs
Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.”
Starbucks CEO tells employees to work harder after layoffs
Starbucks CEO Brian Niccol wants corporate employees to work harder and take accountability for the coffee giant’s financial health.
Starbucks CEO Makes Bold Claim After Massive Layoffs
According to Niccol, a call for stronger leadership is in order while the brand makes sweeping operational changes and plans for the future. Niccol addressed Starbucks staff in Se
Starbucks CEO tells employees to be more effective after fresh round of layoffs
Starbucks' top boss made it clear to employees during an internal forum that they need to improve their efficiency in making decisions amid turnaround efforts.
Starbucks Just Gave Its Employees a Very Blunt Message, and Taught a Key Leadership Lesson
Last week, Starbucks announced that it was laying off 1,100 employees in its corporate offices – one of the biggest cuts in ...
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Pulse check: 6 months of Brian Niccol's 'Back to Starbucks' plan
When Brian Niccol stepped into the top job at Starbucks in September, he had a game plan to turn things around. "We're ...
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Starbucks CEO Brian Niccol Calls for Accountability and Office Return Post Layoffs
Starbucks CEO Brian Niccol is urging employees to take more accountability and return to the office in the wake of major ...
8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
After Hitting a New 52-Week High, Has Starbucks' Stock Gotten Too Expensive?
Even though those efforts are in their early stages, the stock has been doing well since then. It rallied more than 20% in ...
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PSA: 13 Starbucks Drinks Are Disappearing This Month
In late 2024, newly-minted Starbucks CEO Brian Niccol announced major changes heading down the pipeline—including a total ...
Starbucks brings in new finance chief as part of turnaround strategy
Starbucks named a new chief financial officer on Tuesday as part of a larger turnaround strategy.
Starbucks poaches Nordstrom CFO as executive shake-up continues
Starbucks announced Tuesday that Nordstrom CFO Cathy Smith will join the company as its new chief financial officer, ...