Rockstar Games' Grand Theft Auto 6 could be the first major title to debut at a $100 base price, setting a new benchmark for AAA game pricing. This speculation arises due to the game's immense hype and escalating development costs in the industry.

An annual report into the state of video games has raised eyebrows for suggesting Rockstar will sell the long-awaited

Some gamemakers want 'Grand Theft Auto VI' to be priced between $80 and $100 to give the game industry "hope" as it continues to struggle financially, analyst Matthew Ball has said.

GTA 6 may set a new $100 base price for games, possibly sparking industry-wide changes in pricing. The game's unprecedented buzz could justify the price hike, aiding in AAA development costs. The ambiguous 2025 release date is making other studios hesitant about releasing their games to avoid competing with GTA 6.

GTA 6's hopefully impending launch has many in the industry hoping it has a positive impact. According to a report from an industry analyst, some are even hoping that its price is raised to $100. According to a gaming industry analyst,